Portfolio
Projects
Case studies in CRM systems, marketing operations, and revenue analytics. My work focuses on making lead and customer data reliable so teams can route, measure, and act with confidence.
CRM Systems • Marketing Ops
Lead Signal System
A minimal HubSpot CRM property model separating Engagement, Intent, and Priority—designed for routing clarity and decision-grade reporting.
HubSpot (free tier) · lifecycle design · routing logic · automation concept
Revenue Systems • Marketing Ops
TDM Revenue Systems
Internal workflows and system design supporting lead management, automation, reporting hygiene, and operational documentation.
CRM · automation · measurement · SOPs / enablement docs
Analytics • Marketing Ops
B2B Funnel Analysis
Engagement-based analysis of a multi-touch B2B funnel: prioritization signals, lifecycle clarity, and conversion outcomes. Google Data Analytics Capstone.
SQL · engagement scoring · funnel analysis · prioritization logic
Analytics • RevOps
B2C Revenue Concentration
BigQuery customer-level model: revenue concentration, whale identification, and repeat thresholds where LTV compounds.
BigQuery SQL · 541k line items · 18.5k orders · 4.3k customers