Marketing Operations • RevOps • Automation

I build revenue-ready marketing systems that make pipeline measurable.

I design CRM and funnel measurement systems so lead signals stay trustworthy and teams act on the same source of truth. What follows shows how that way of thinking shows up across my projects, experience, and system design.

Tooling: BigQuery SQL, HubSpot CRM architecture, lifecycle automation, reporting hygiene.

Lifecycle definitions • CRM data model • routing logic • funnel reporting • automation QA.

Signal-first CRM properties Lifecycle clarity Automation guardrails Reporting hygiene

Focus

RevOps-minded Marketing Ops. Data consistency, explicit routing, defensible funnel metrics.

Skillset

System design. CRM properties, lifecycle stages, automation guardrails, reporting hygiene.

Design bias

Clarity over cleverness. Stable primitives over expressive scores. Optimize for cross-team interpretability.

Selected work

Projects

Systems and experiments. Each project goes in depth.

CRM Systems • Marketing Ops

Lead Signal System

HubSpot CRM property model separating engagement, intent, and priority for routing and reporting clarity.

Read the overview → system logic → automation spec.

Analytics • RevOps

B2C Revenue Concentration

BigQuery model for revenue concentration, whale identification, and repeat-purchase thresholds where LTV compounds.

Read the model → charts → operational implications.

View all projects →

Experience

Systems work

High-level summaries. Full write-ups are one click away.

Hands-on systems work

Marketing Ops / Automation — TheDevMasters (TDM)

Dec 2025 – Jan 2026 • Irvine, CA

Standardized CRM properties and lifecycle definitions to reduce ambiguity across marketing and sales.
Implemented automation patterns (lists, triggers, notifications) with guardrails and documentation.
Built funnel and pipeline reporting foundations aligned to decision-ready stages.

Read full TDM write-up →

Content & Campaign Operations — SGP-ID11

Aug 2024 – Jan 2025 • Remote / Global • Nonprofit

Ran Meta Business Suite publishing for Facebook and Instagram with a consistent M/W/F cadence.
Structured content around a merger moment to support partner and recruit credibility.
Led the Málaga training facility campaign while maintaining baseline content flow.

Read full SGP-ID11 write-up →

View all experience →

Next steps

Contact

Interested in working together or talking through your GTM stack? Reach out and I’ll get back within 1–2 business days.

Email me View LinkedIn